1. Tell them what you've got.
2. Tell them what it will do for them.
3. Tell them what to do next.
This is the good advice of Chris Farrell, one of the most successful online entrepreneurs today. Its not about you.. its about the prospect that will become your customer. When creating your webpage think of it as if you're the person looking for something. What would capture your attention to stay on a page long enough to continue finding out more about it. We usually have 3 to 4 seconds before a prospect either continues reading your webpage and becomes a customer or decides to bounce, which means leave it. So make your page with those tips in mind and you will find that you have more prospects that will become customers.